Aletheia Therapy is a private practice located in Plano, TX, specializing in relational psychodynamic therapy. With a strong commitment to authenticity, connection, and transformation, the leadership team recognized the need for a refreshed brand identity that truly reflected their therapeutic approach and values.
Their primary goal was to create a modern, distinctive logo that captured the essence of Aletheia Therapy—warm, professional, and deeply relational. The previous branding no longer aligned with their evolving vision, and they needed a logo that would resonate with their ideal clients, enhance brand recognition, and establish a stronger visual presence in the mental health space. By focusing on intentional design, meaningful symbolism, and a cohesive aesthetic, the new logo serves as a powerful representation of Aletheia Therapy’s mission while reinforcing their credibility as a trusted provider in the Plano area.
The leadership at Aletheia Therapy recognized that their existing logo—a small, outdated ginkgo leaf—was no longer an effective representation of their brand. It was difficult to see, lacked a modern aesthetic, and did not convey the authentic, relational, and transformational values at the core of their practice.
As their business grew, it became clear that the logo failed to establish strong brand recognition and did not align with their elevated, professional identity. Without a cohesive visual foundation, Aletheia Therapy struggled to create a memorable, impactful presence both online and in marketing materials, making it harder to connect with their ideal clients and stand out in a competitive market.
To create a logo that truly embodied Aletheia Therapy’s core values, we designed a modern, symbolic, and timeless visual identity that reflects the authentic, relational, and transformational nature of their work.
The new logo tells a story of growth and healing, beginning with a solid foundation—a rectangular base symbolizing the structured, yet unrefined, state a client may start from. Above it, two rounded leaves emerge, representing the central role of relationships in therapy. These leaves not only signal transformation but also subtly echo the original ginkgo leaf, honoring Aletheia’s history while refining its symbolism.
At the top, a small circle signifies wholeness and integration, the goal of every therapy journey. With clean lines, intentional structure, and a timeless aesthetic, the new logo aligns with Aletheia Therapy’s professional and modern identity, strengthening its brand recognition and resonance with clients seeking deep, meaningful change.
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