Luxx Therapy is a trusted mental health practice serving North Richland Hills with a team of ten dedicated clinicians. Their work spans a wide range of specialties, from trauma-informed EMDR therapy to addiction counseling and support for veterans. While their clinical expertise was undeniable, their digital presence wasn’t reflecting the depth of their care.
When they reached out to Helm Business & Marketing Solutions, they had a clear vision: they wanted a website that felt as warm and professional as their practice—one that would not only attract clients but also make it easy for them to take the first step toward healing. Their previous Squarespace site had served its purpose, but it lacked the flexibility, visibility, and strategic focus needed to grow their practice in a competitive online space.
Luxx Therapy’s original website faced several critical challenges that hindered its effectiveness.
Squarespace’s template limitations left them with a site that felt generic and uninspired. While functional, it didn’t reflect their unique approach to therapy or the compassionate environment they foster in their practice. The lack of customization made it difficult to stand out in a crowded field, and potential clients weren’t getting a true sense of Luxx Therapy’s personality or expertise.
Despite offering highly specialized services—such as EMDR and veteran-focused therapy—their website wasn’t optimized to appear in relevant searches. Many of their service pages were either too vague or not properly structured for search engines, meaning clients searching for “trauma therapist near me” or “EMDR in North Richland Hills” were unlikely to find them. Without strategic keyword targeting and local SEO, they were missing out on valuable organic traffic.
A slow website doesn’t just frustrate visitors—it also hurts search rankings. Their previous site suffered from unoptimized images, bloated code, and sluggish performance, leading to higher bounce rates. In an era where users expect instant access to information, even a few extra seconds of load time could mean losing a potential client.
While their services were well-defined in person, the website didn’t guide visitors toward booking an appointment. There were no prominent calls-to-action, and key information—such as insurance details or therapist bios—was buried in hard-to-navigate sections. Without a smooth user journey, many potential clients likely left the site without taking the next step.
To address these challenges, Helm Business & Marketing Solutions developed a completely rebuilt website designed for performance, visibility, and engagement.
We moved away from Squarespace’s restrictive templates and crafted a bespoke design that aligned with Luxx Therapy’s professional yet welcoming brand. The new site balances clinical credibility with approachable warmth, using intentional visuals, soothing color palettes, and clear typography to create an immediate sense of trust. Every element—from the layout to the imagery—was chosen to reflect their mission and make visitors feel understood.
Understanding that potential clients often search for therapy with location-specific terms, we conducted in-depth keyword research to target high-intent phrases like “anxiety therapy North Richland Hills” and “EMDR therapy for trauma.” Each service page was meticulously optimized with relevant keywords, meta descriptions, and structured content to improve search rankings. We also strengthened their local SEO by ensuring consistent NAP (Name, Address, Phone) information, Google My Business integration, and localized content to attract nearby clients.
A slow website is a lost opportunity, so we optimized every technical aspect of the site. By compressing images, minifying code, and leveraging caching, we improved page load speeds by 40%, ensuring visitors could access information instantly. The site was also built with a mobile-first approach, guaranteeing a seamless experience across all devices—a critical factor, as many users research therapy options on their phones.
A beautiful website means little if it doesn’t guide users toward action. We simplified navigation, ensuring that key sections—like service descriptions, therapist bios, and booking options—were easy to find and engage with. Strategic calls-to-action (e.g., “Begin Your Healing Journey”) were placed throughout the site, encouraging visitors to reach out. We also made insurance and contact information more accessible, reducing friction for potential clients ready to take the next step.
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