Positive Path Counseling & Assessments, led by Sari Dangler, is dedicated to guiding individuals toward clarity, growth, and healing. With a mission rooted in direction and self-discovery, the practice helps clients navigate life’s challenges with confidence and support.
Sari reached out looking to refine and modernize her existing logo while preserving its core identity—a compass symbolizing guidance and transformation. She wanted a design that felt polished, professional, and visually cohesive, ensuring that it resonated with both new and existing clients. The goal was to create a refreshed logo that balanced tradition with modern aesthetics, reinforcing Positive Path Counseling & Assessments as a trusted beacon for those seeking direction in their mental health journey.
While the existing logo featured a compass, symbolizing guidance and direction, it struggled to effectively represent the brand. The design was visually cluttered, with multiple interconnected elements that made it difficult to read the practice’s name at a glance.
Additionally, the logo lacked personalization and did not fully capture the unique essence of Positive Path Counseling & Assessments. Without a clear, streamlined design, the logo failed to create a strong, lasting impression, making it less effective in reinforcing brand recognition and trust with potential clients.
To create a logo that was both refined and meaningful, we embraced a historic French design to frame a minimalized compass, preserving the essence of guidance and direction while enhancing clarity and elegance.
The new design ensures that the practice’s name stands out, making it easily readable and visually distinct from the compass. By simplifying the structure, we reduced complexity while maintaining a strong, recognizable brand identity.
At the heart of the logo, we incorporated a customized double “P”, symbolizing Positive Path Counseling & Assessments as a guiding light for clients on their journey. This thoughtful, balanced approach resulted in a timeless, sophisticated logo that effectively represents the practice’s mission and values.
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